Defining our goal image | UAbility™

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UAbility Elite™ 2.0

Week One - Business Foundations

Welcome to the program (136:17)
Introduction to Digital Expert Business
Niche hypothesis
Introduction to offer development
Problem Hypothesis
Developing your value proposition
Minimum-Viable-Product hypothesis
Marketing Message hypothesis
Price hypothesis
Business plan hypothesis
Action items

Week Two - Mindset & Sales

Understanding Thyself
Defining our goal image
Making the ultimate transition
Lean sales conversion process
7-P’s Sales Script
Handling Objections
Crafting & iterating your script
Action items

Week Three - Earned Traffic

Client channel hypothesis
Low-fidelity MVP funnel
Personal network approach
Cold approach
Facebook marketing
LinkedIn Marketing
Going to war
Action items

Week Four - Paid Traffic

Setting the groundwork
How to launch Conveyor Belt (Social Media Marketing 101)
Adding Email Marketing Functionality To Our Low-Fidelity MVP Funnel
Ad Creation Stage 1 - Campaign Objective
Ad Creation Stage 2 - Audience, Placement, & Budget
Ad Creation Stage 3 - Ad Creative (Ad Copy, Headline, & Image/Video)
Launching Our Ads (A-Z Process)
Tracking & Optimizing Our Ads
Offering Facebook marketing as a service to clients
How to run Facebook ads for local businesses
Action items

Week Five - Delivery

Our Delivery Process
How to on-board clients successfully while setting the right expectations
How to fulfil projects (Delivery Hypothesis)
Systems and communication
How to become an effective coach
Accounting and cash flow management
Scaling to the next level using online courses.
Action items

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Defining our goal image

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